Relatable B2B SaaS copy and content that

helps people help people.

Customer-centric B2B SaaS copywriting and content marketing that helps generate more leads

LEGO logo with text 'LEGO' in a red square, followed by black text reading 'WARNING: CHOKING HAZARD Small parts. Not for children under 3 years.'
Veeqo and Amazon company logos
GaggleAMP logo with an orange and blue icon and black and gray text
Book cover titled 'Omniscient Digital' with a dark background and white text.
OpenPhone logo with purple overlapping circles above the text
Hopin logo with blue swirl icon and black text
Sprout Social logo with green leaf icon and black and gray text
Skift Meetings logo in black and light blue lettering
Quote attributed to Ronnie Higgins, Director of Content at OpenPhone, on a yellow background with white quotation marks and a photo of Ronnie Higgins in the bottom left corner. The quote discusses setting higher standards than average B2B content marketers and mentoring.
Testimonial or review on a yellow background, praising Jana's research and writing skills, with a small circular photo of Catherine Lux, Veeqo Head of Content, at the bottom left corner.

Work with a writer who “gets” your audience.

Testimonial quote about SEO pillar posts, with a photo of a man with the tattoo 'dedade' on his arm, on a yellow background with large white quotation marks.
A testimonial or review graphic with a warm yellow background and large white quotation marks. Contains a photo of a man in a circular frame at the bottom left, with text praising Jana's work as a freelance writer and her understanding of the company's voice, mission, and audience. The quote is signed by Alexander Bleeker, Founder of Momentum Media.
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Testimonial quote about Jana's writing skills on an orange background with white decorative quote marks, featuring a photograph of Megan Otto, an editorial lead, with autumn trees in the background.
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People buy from brands they know, like, and trust.

Are you likable?

Of course you are.

You just can’t find the words or don’t have time to try.

But in the current business climate, customers demand that you make time. Your company can’t afford not to build trust and goodwill. If you don’t, they’ll vote you out with their wallets.

Whether you are a world-changer, a community-shaker, or someone honest and big-hearted who simply wants to take care of your customer community while providing services and products that improve lives — I’m with you. I’ll write case studies, long-form content, and curriculum-based emails that help you blaze past companies only in it for the money (no matter who they have to trample along the way).

You’re not like that, are you? You want to be genuine and foster real connection. Tell stories and provide education that resonates and meets people exactly where they are.

Let’s work together. We’re not going to let something like words hold you back.


“Selling feels slimy. Ick. I’m not like that and never will be.”

Agreed. Traditional “selling” does feel ick. I’ve always thought that, too.

But having fun, building relationships, and showing your community how you can help doesn’t. You will be their new brand BFF!

“It’s crowded on the mountaintop, and shouting doesn’t work.”

What? No one can hear you? We all feel that way sometimes.

Branding and communication require a consistent copy and content strategy for results. Patience, grasshopper. I can help.

“Circle back on the ROI of corporate-speak because our SQLs are low-hanging fruit.”

No one understands you. Well, they might, but their eyes are glazed over (or rolling).

Your community wants to understand and feel understood. Show them you’re humans, not bots. Talk to them like humans, not dollar signs.

“There’s no time for this. I have a million tasks to do.”

Researching, brainstorming, drafting, revising, receiving feedback, revising…

Your job description is multiple full-time jobs. How would you have time to DIY it? As it happens, it is MY job, so ditch the to-do list overwhelm.