Why I’m Qualified

I've always been this way, for better or worse.

At 7, I sold Kleenex dolls during class. I earned recess detention but made bank (for a second grader). At 8, I tie-dyed toilet paper with markers and wrote commercials for it. Terrible toilet paper. Great commercials.

Eventually, I earned a B.S. in Mass Media Studies (emphasis in journalism) with a minor in Advertising, worked as a marketing intern at a bank, an advertising representative at a TV station, and an event and marketing specialist for a nonprofit historic theater revitalization. Then I earned a Master's in Education because, plot twist, I wanted to help kids succeed. Years of Scattergories, Scrabble, Bananagrams, Balderdash, and Madlibs in there somewhere, too. All of it was research.

Now, I help B2B SaaS companies make complex products clear to the buyers who need them most.

What It's Like to Work With Me

You know what? It's nice to be nice. I want your experience to be a delight.

You can trust that I'll be kind, even when that means telling you something you don't want to hear but need to hear. You'll get big ideas and attention to detail. You'll get a creative, empathetic partner who shows up consistently and communicates like a human being. Thank you, Midwestern upbringing.

Dry humor and dad jokes are always available, free of charge. Just say the word.

Who I am

I've spent six years creating launch content, case studies, blog posts, messaging frameworks, website copy, and sales materials for B2B SaaS companies. Before that, I spent 13 years teaching over 1,000 hormonal teenagers to understand hard things: English, writing, critical thinking…the occasional existential crisis.

What that experience gave me wasn't just patience (though there was plenty of that); it was a methodology. I was trained to watch the moment a student's eyes glazed over and redesign the explanation on the spot, without dumbing it down. In B2B SaaS, that moment happens constantly. Features get explained in ways that make perfect sense to the team and none to the buyer. I know how to fix that.

My formal journalism training means I know how to ask questions that make people tell me the real story. That matters more than most people realize when you're writing case studies, customer stories, and sales content. Anyone can write down what a customer says. Getting them to say the thing that actually moves a buyer takes a different kind of listening.

I'm based in North America and relocating to the Netherlands in 2026, which makes me a comfortable fit for both European and North American teams. Most of our work happens asynchronously anyway, so time zones are rarely a problem.